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US IN Bloomington |
Director of Author Education |
Author Solutions | 7/20 | |
| Details: Work with Sr. VP of Marketing, brand and sales managers to create strategy and develop plan and tactics for online and onsite author seminars, workshops and conferences. Will develop business plan to generate revenue, leads and sales opportunities for ASI brands using education delivered in different settings and through different media. Will establish topics, secure presenters, coordinate with event planning in AMS when appropriate and with the marketing communications team for promotion. Establish clear goals for education both in outcome and revenue. Implement analytics tools, measures and reporting to inform decisions. Stay abreast of changes in technology, relevant topics and implement tactics to address changes.Primary duties will include: Develop strategy, plan for ongoing author education for ASI that generates revenue, leads and sales opportunities for ASI brands                                                                                                                                                    Identify topics and presenters to fulfill plan                                                                     Work with event planning team to execute plan                                                                   Work with marketing and sales managers to promote and sell education seminars                                                            Represent Marketing Department as required | ||||
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